India Won't Get GM's Opel

Opel almost got a new owner back in 2009 when General Motors launched a major cost-cutting revival plan but time has passed by and the German brand is back in the business. Opel will now be launched in some new markets, including in Australia where the company intends to bring the first model as soon as 2013.

India was rumored to be a possible destination for Opel as well but, according to the latest reports on the matter, this won't happen anytime soon.

Opel Insignia was supposed to be the first model that could reach India but voices from within the company strongly denied that the sedan will arrive in the country in the upcoming years. A clear reason for keeping Opel out of India is not yet available, but it might seem like the German brand could compete in the country with Chevrolet, another brand owned by General Motors that sells pretty well there.

The interesting fact is that Opel is already familiar with the Indian market, as the company had a similar attempt in the past but things gone wrong. Most of the models Opel was selling in India were too expensive, while the resale value dropped to a very low value.

Opel however will expand its lineup in Australia by 2013 and company officials are already making the necessary steps to establish a dealership network in the country. Chief executives have not decided yet which are the first models to launch in Australia with an Opel badge, but the flagship Insignia and the new Astra are believed to be the first in the queue line.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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