I.DE.A Returns to Geneva, This Time with a Hybrid

Back in 2009, while waiting for the 2009 Geneva Auto Show to open it's doors, we found out about the I.DE.A Era, a two seater gull-winged door roadster with no engine, no wiring and no other moving part that makes a nicely sculpted pile of metal usually known as a car go from point A to point B. Now, as we wait for the 2010 Geneva Auto Show to start, I.DE.A had another... idea: a four-seater sedan powered by a hybrid engine. OK, so it's hybrid, but at least it has an engine, not like the last one... "I.DE.A. Institute returns to the Geneva Motor Show with a four-seater sedan powered by a hybrid engine. This latest concept car is Italian to the core: its shape, its look, its elegance and name are instantly recognized as being synonymous with Italian styling and beauty," the Italian styling says in a very, very sketchy press release. Now, back to the Era, the monocoque M2 segment chassis only impressed through its looks, and that's about it. This doesn't mean I.DE.A meant it to be an automotive hit. “With ERA we are looking to the future: this is just the first in a series of models we are creating to reaffirm our design capabilities,” Pietro Lardini, I.DE.A chairman said last year. autoevolution will be attending the 2010 Geneva Auto Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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