As all established carmakers now have on the market some type of vehicles for the increasingly dynamic SUV segment, it’s getting more and more difficult for them to ensure a successful market entry for new models.
This is why especially this past year we’ve seen incredibly tormenting, long-run reveals, as part of a new form of marketing. Instead of dumping all the info and photos at once on launch date, carmakers, especially the German ones, have made a habit of releasing info one drop at the time.
Volkswagen, for instance, will be releasing on the market the second model in the T- lineup, the T-Cross, next spring, but has set an unveiling date for sometime this fall.
Even so, VW decided its time to start the unveiling campaign as of now and says it will give more and more details about the new “small but great SUV” throughout the coming weeks.
The reveal starts with already known info about the cargo volume of the SUV, described as being “the leading value in the segment.” More to the point, that translates into a space of up to 1,281 liters, depending on the rear seat bench configuration.
In advertising something words are usually not enough, so VW decided to put its the theory to the test by asking two professional hockey players from the Grizzlys Wolfsburg team to load their bulky equipment into the back of the T-Cross. The result of that can be seen in the video attached below.
The T-Cross will be built on the modular transverse matrix (MQB) platform, the same used for the SEAT Arona and plenty other VAG models. That essentially makes it rather small for the U.S. market, and for the moment at least, the SUV will be sold only in Europe, South America and Asia.
The model will likely be offered with a wide range of engines, starting from the 1.0 TSI with 95 horsepower to the 1.6 TDI and 150-horsepower 1.5 TSI.
Volkswagen, for instance, will be releasing on the market the second model in the T- lineup, the T-Cross, next spring, but has set an unveiling date for sometime this fall.
Even so, VW decided its time to start the unveiling campaign as of now and says it will give more and more details about the new “small but great SUV” throughout the coming weeks.
The reveal starts with already known info about the cargo volume of the SUV, described as being “the leading value in the segment.” More to the point, that translates into a space of up to 1,281 liters, depending on the rear seat bench configuration.
In advertising something words are usually not enough, so VW decided to put its the theory to the test by asking two professional hockey players from the Grizzlys Wolfsburg team to load their bulky equipment into the back of the T-Cross. The result of that can be seen in the video attached below.
The T-Cross will be built on the modular transverse matrix (MQB) platform, the same used for the SEAT Arona and plenty other VAG models. That essentially makes it rather small for the U.S. market, and for the moment at least, the SUV will be sold only in Europe, South America and Asia.
The model will likely be offered with a wide range of engines, starting from the 1.0 TSI with 95 horsepower to the 1.6 TDI and 150-horsepower 1.5 TSI.