Photo: Screenshots from Universal Pictures' Youtube Account
Having iconic rap artists like Ice Cube and Dr. Dre presenting the biopic of the rap group N.W.A. they founded themselves 30 years ago is already top notch cool. But seeing the two low-riding in that luxury sedan and going back through the neighborhood they were raised in makes us really want to see the movie.
Hey, don’t get us wrong here, we’re not the biggest fans of the genre, but we sure know a couple of things of the old school rapping. And we do know all about how N.W.A. revolutionized music and pop culture forever the moment they told the world the truth about what life in the hood really is about.
Let us not forget that in the mid-1980s the streets of Compton, California - which is also the place the group was founded - were some of the most dangerous in the country. The five group members managed to translate their experiences growing up into realistic music. Sure, for those days people wouldn’t talk so freely about things such as police abuse, drug dealing, prostitution and all of the criminality living “in the hood” really meant. This is one of the reasons the famous group eventually lost all of its previous success and then split.
But why the new 2015 Chrysler 300?
Getting back to our point of interest, the fact that the second richest rapper in the world is seen driving the 2015 Chrysler 300 is not a random thing. He could’ve went for any of the Rolls-Royce models, especially that rappers are very fond of this brand. A Bentley Mulsanne would’ve done the job as well. But no, Dr. Dre chose the American luxury sedan. Why?
Because of marketing. You see, as part of the 2011 Chrysler 300 advertising campaign, the 49-year old music producer also had a part. With this role he was basically promoting the company he founded, Beats (and later sold to Apple for a jaw-dropping price). The Good Things commercial featured Dr. Dre driving through the streets of Los Angeles in a Beats by Dr. Dre-equipped 2012 Chrysler 300. The campaign was created in partnership with Wieden+Kennedy of Portland, Oregon, and was launched the first week of May 2011.
Question is, did Chrysler somehow sponsored the movie or this rather has to do with a different venture Dr. Dre and the American carmaker are working on?
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