Photo: Hyundai
Hyundai is one of the car companies that has grown the most in terms of image over the last few years and, together with sister company Kia, the automaker is looking to aggressively expand its business in the coming years.
However, it seem that Hyundai won’t enter the pickup market as it has led us to believe, or at least not too soon, as ohn Krafcik, CEO of Hyundai USA, told Fox News.
We're not a big truck player. I like to say brands define themselves as much by what they choose not to do as what they chose to do. We could be a truck player if we wanted to, we choose to focus on more fuel efficient segments of the market," the executive was quoted as saying by the aforementioned source.
We're not a big truck player. I like to say brands define themselves as much by what they choose not to do as what they chose to do. We could be a truck player if we wanted to, we choose to focus on more fuel efficient segments of the market," the executive was quoted as saying by the aforementioned source.
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