Hyundai Wants Better CUV Sales in US Market

Hyundai Motor America has reported month after month of sales increases, but this has been largely due to the car market, and now the Korean manufacturer wants to boost its crossover and utility vehicle lineup.
US-spec Hyundai Santa Fe 1 photo
Photo: Hyundai
“We could do better,” CEO John Krafcik tells Wards Auto during a Veloster media event here. “If you look at the passenger-car side of the industry, we’re over 7% (market share). If you look at the crossover/truck side of the industry, we’re about 2.5%. We are very under-represented in terms of (CUV) sales.”

Recent data suggest that their share of the Santa Fe’ hold on its market has dropped to 2.2 percent in this year’s send quarter, compared to 3.3 percent a year ago. That’s not a lot considering that the Ford Escape has 7.9 percent and the Kia Sorento hold 4 percent.

The Santa Fe thankfully is nearing the end of its life, as a replacement has already been spotted testing. The CUV is expected to debut in the middle of 2012.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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