“Genesis Prada is characterized by a special design that combines Prada’s sophisticated innovation, attention to detail and uncompromised quality approach with Hyundai’s advanced technology and expertise in car manufacturing. Hyundai and Prada worked together for over two years to perfect the model, after unveiling a special edition at the 2009 Seoul Motor Show,” the carmaker brags in its statement.
Genesis Prada comes in three special colors (Black Nero, Blue Baltico and Brown Moro), which are applied with a
Step inside and you are greeted by the dashboard and the upholstery, which have also been revised and artisan-crafted in “saffiano” leather – Prada’s signature top quality leather – to obtain a luxurious and sophisticated finish.
Genesis Prada will be produced by customized personal orders, while the limited Genesis Prada badge and GP500 emblem will emphasize the rarity of the car. Hyundai will carry out exclusive VIP marketing activities together with Prada, to provide customers with ultimate satisfaction and convenience.
The automaker plans to only make 1,200 units in the Korean market, later exporting to a limited number of Middle Eastern and Asian countries, including China.