Hyundai Unveils Blue2 Concept in Seoul

Hyundai Blue2 ConceptHyundai Blue2 ConceptHyundai Blue2 ConceptHyundai Blue2 ConceptHyundai Blue2 ConceptHyundai Blue2 Concept
The 2011 edition of the Seoul Motor Show opened its doors today under the name ‘Evolution, Green Revolution on Wheels’. The event shows a clear change in the direction of the auto industry towards cars that use up less fossil fuels or make the switch to renewable sources of energy.

It’s only natural that Hyundai Motor Company, South Korea’s largest carmaker, presents its own versions of an eco-future, by showcased its latest `new thinking’ on products, technologies and services. Thus, the company has revealed its latest eco-friendly creation, the Blue2 (Read as “Blue square”) concept vehicle, the company’s first sedan-style Fuel Cell Electric Vehicle (FCEV) powered by hydrogen.

“Hyundai’s goal is not to be the biggest car company, but the most loved. We want to be a reliable partner to our customers, supporting their happiness, rather than a company that pursues its own interests. We will ceaselessly introduce world-class products of the best quality to overcome the difficult market environment and turn it into an opportunity, while modestly listening to the voice of the customer,” said Steve S. Yang, President and CEO of Hyundai Motor, at the time of the unveiling.

Even though Hyundai’s main goal was to get a head start on the FCEV market, they still took the time to make the Blue2 as beautiful as possible, creating in the shape f a sporty and luxurious sedan that combines futuristic elements with flowing design. This is also true for the interior, where we can spot an asymmetrically-designed dashboard and doors “to optimize a driver’s convenience and add emotional value.”

One of the main goals behind all green technologies was (and still is) to improve the quality of the air we breath by reducing emissions. Hyundai seems to have remembered this, as the Blue2 has been fitted with a cluster ionizer that freshens the air inside the vehicle.
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About the author: Mihnea Radu
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Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida.
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