It’s only natural that Hyundai Motor Company, South Korea’s largest carmaker, presents its own versions of an eco-future, by showcased its latest `new thinking’ on products, technologies and services. Thus, the company has revealed its latest eco-friendly creation, the Blue2 (Read as “Blue square”) concept vehicle, the company’s first sedan-style Fuel Cell Electric Vehicle (FCEV) powered by hydrogen.
“Hyundai’s goal is not to be the biggest car company, but the most loved. We want to be a reliable partner to our customers, supporting their happiness, rather than a company that pursues its own interests. We will ceaselessly introduce world-class products of the best quality to overcome the difficult market environment and turn it into an opportunity, while modestly listening to the voice of the customer,” said Steve S. Yang, President and CEO of Hyundai Motor, at the time of the unveiling.
Even though Hyundai’s main goal was to get a head start on the FCEV market, they still took the time to make the Blue2 as beautiful as possible, creating in the shape f a sporty and luxurious sedan that combines futuristic elements with flowing design. This is also true for the interior, where we can spot an asymmetrically-designed dashboard and doors “to optimize a driver’s convenience and add emotional value.”
One of the main goals behind all green technologies was (and still is) to improve the quality of the air we breath by reducing emissions. Hyundai seems to have remembered this, as the Blue2 has been fitted with a cluster ionizer that freshens the air inside the vehicle.