Hyundai Takes Up Rugby

Ladies and Gentlemen, we shall ask you to prepare for quite a long journey, as we’ll have to travel to Australia for this piece of news. Hyundai’s Southern Region Dealers have announced the debut of a new three year partnership with the Melbourne Rebels, the Victorian-based Super Rugby team.

The partnership, which runs from this year through 2013, will see the carmaker becoming the ‘Official Motor Vehicle Partner of the Melbourne Rebels’. The company will provide a fleet of vehicles to cater for the transporttion needs of the club lub executive, management and team members (for games, events and official engagements).

“International club rugby is finally coming to Victoria, and the Melbourne Rebels are proud to be associated with Hyundai in our inaugural season,” said Ross Oakley, CEO Melbourne Rebels. "This is a great fit for our team, and we are looking forward to a long and successful partnership with Hyundai.”

The Melbourne Rebels are the 15th team in the 2011 Super Rugby competition and will join temas coming from South Africa, New Zealand and four other Australian union teams. The games will take place in all three nations and is scheduled to kick off in February, with a three-week final series set to take place in June 2011.

“Hyundai are the world’s fastest growing automotive company. The brand is fiercely competitive and dedicated to performance – qualities the Melbourne Rebels possess as well,” said Ian Juster, Hyundai Motor Company Australia’s Regional General Manager - Southern Region. “This is a fantastic partnership for Hyundai and the Melbourne Rebels as we both strive to achieve the same goals on and off the field.”