Houston resident Stephanie doesn’t see her father as often as both of them would like. The problem is that her daddy is working very long hours. He’s not the businessman. As a matter of fact, Stephanie’s dad is an NASA astronaut.
In outer space, Steph’s father makes ends meet by performing experiments in zero gravity and... other things astronauts normally do. But when it comes to getting in touch with her daughter, a telephone call must suffice. Put yourself in Stephanie’s shoes, and you’ll understand how much they miss each other.
Hyundai Motor Corporation has learned of this story and cooked up a rather ingenious automotive stunt.
Dubbed “A Message to Space” and a central part of Hyundai’s New Thinking Campaign, the adjacent clips show that a car can deliver a message to space.
Stephanie told Hyundai that her father, located on the International Space Station, is a fan of taking pictures of the Big Blue with a DSLR camera. Due to his hobby, Hyundai assembled no less than 11 Genesis sedans at Delamar Dry Lake in Nevada.
Through aerial instructions and coordination, the drivers of these sedans managed to write “Steph <3’s you!” in the sand. Dear reader, we’re talking about the largest tire track image ever, measuring 5,556,411.86 square meters or 59,808,480.26 square feet. Yup, it’s a Guinness World Record.
So Stephanie surprised her father hugely though this feat, but what did Hyundai earn out of it all? Except the adjacent videos and world record, we are told: “we’re trying to show that a car can be more than just a means of transportation but a lifetime partner to the consumers.” A round of slow claps, please.
The bottom line is that the 2015 Hyundai Genesis is just a $38,000 sedan with added luxury. The Genesis couldn’t bring Stephanie to her dad in outer space, but it helped bring her message to her dad.
After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well. Full profile
Would you like AUTOEVOLUTION to send you notifications?
Google News