Hyundai's Suicide Commercial Isn't Funny

Sometimes, an idea that came out at 3 AM during dying moments of a brainstorming session isn't actually all that grate. No problem, since you have all of next tomorrow to smell the fishiness, right?
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Well not if your detectors are clogged up like Hyundai's were when they came out with this idea. It's a commercial for the iX35 which shows man trying to pump exhaust gases into his car in order to commit suicide. He later emerges from the car totally unharmed, just as the punch line appears on screen: "The new ix35 with 100 per cent water emissions.”

Hyundai received a lot of criticism for its strange ad and has issued this statement: “Hyundai Motor deeply and sincerely apologises for the offensive viral ad,” the statement reads. The ad was created by an affiliate advertising agency, Innocean Europe, without Hyundai’s request or approval. It runs counter to our values as a company and as members of the community. We are very sorry for any offence or distress the video caused. More to the point, Hyundai apologises to those who have been personally impacted by tragedy.”

According to various reports, the ad is being banned on Youtube, so we might have to find a different video to show soon. Mind you, this isn't their first offense, as the "Death" commercial for the Veloster sparked a lot of controversy as well.

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