The main weapon? Bring onto the market "fuel-efficient and eco-friendly cars and products." The goal? Reach a fleet average of 5.7l/100 km (41 mpg) in terms of fuel consumption by 2015, "five years ahead of the US and the expected Canadian governments' 2020 deadlines."
The entire Hyundai vehicle line-up for the future will be based on the recently announced Blue Drive, the eco-friendly approach displayed on the ix-Metro concept, or the electric i10. The latter will enter limited production in 2010, for fleet tests and demonstrations.
The green assault plans by Hyundai does not start, nor does it end, with the vehicles themselves. Hyundai, who has in place an environmental management system at its facilities ever since 1995, plans on expanding the green-manufacturing technologies as well.
The system will be upgraded and expand to just about every single Hyundai production facility across the world. It includes technologies aimed at reducing gas emissions, water use and discharge of air, water and waste pollutants.
"Hyundai has a stated goal of environmental leadership in the auto industry and of redefining the Hyundai brand as a technological innovator," the company said in a release.
Whatever the outcome of the battle every carmaker is gearing up for and whoever the winner, the years to come will most likely bring an invasion of high-tech, green, blue, eco technologies. We, for one, will enjoy the ride...