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Hyundai's 2015 Genesis Wins the iF Product Design Award 2014

The guys from Hyundai are having a celebration as they just won the prestigious european design award entitled iF Product Design Award 2014 at the event that took place in Munich, Germany.
 2015 Genesis Hyundai 1 photo
Photo: Hyundai
This award targets the transport category and it seems that Hyundai did its homework pretty well. The company managed to produce the right cars for the right regions, and as such gained a lot of recognition around the world.

The judging process was pretty rigorous, therefore we can say that Hyundai won fair and square. It was all thanks to the all-new Genesis that the company brought home the prize. The vehicle’s design direction as well as its features and technology turned it into an award-winning car, showing at the same time the brand’s commitment to its customers.

Peter Schreyer, President and Chief Design Officer at Hyundai Motor Company went on to say that his vision “for the brand is to create more connections with [their] customers.” He also went on to say that the “all-new Genesis, which takes the evolved design of Hyundai models and shows how it can translate across segments, is already connecting to Europeans on an emotional level.”
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