Photo: Hyundai
As part of Hyundai’s full electrification plans, the “Real Progress Is in the Air” concept was created. Embodying something called “Sensuous Sportiness,” the Hyundai Prophecy sedan concept was then unveiled online, instead of at the 2020 Geneva Motor Show, as originally scheduled.
The Prophecy immediately stood out for the gorgeous design that made the most of available interior space to deliver maximum comfort. Built on Hyundai’s first dedicated EV platform, the Electric Global Modular Platform, or E-GMP, the Prophecy also proposed replacing the traditional steering wheel with two joysticks.
Praised at the time as one of the most beautifully rendered EV concepts, the Prophecy is today one step closer to reality. A production version of the concept is expected in late 2021, possibly as the next-generation Ioniq, SangYup Lee, Hyundai Senior Vice President and Head of Hyundai Global Design Center, tells AutoExpress.
Right now, Hyundai is looking to bring the Hyundai 45 SUV concept to production, which should happen later this year. Up next is the Prophecy, which will share the EV skateboard platform and the “pixel lamp lights” with the 45, as they were shown on the concepts.
Otherwise, they will not bear many similarities, because Hyundai is looking to eschew to “Russian doll approach” favored by most carmakers, whereas entire families of cars are linked by the same general design, with small modifications. Hyundai aims to offer consistency in detail, particularly through the “pixel lamp lights.”
As Lee puts it, Hyundai is looking to making its next family of EVs resemble chess pieces, where each is different in function and form, but together they make sense. The goal of that would be to cater to the needs of every segment of the market in a very personalized fashion.
“The 45 is more inspired by the 1970s, but a more modern SUV style that’s more mainstream. The Prophecy is inspired by the 1930s streamlined era,” Lee explains. “The Prophecy is a future sedan – but not a traditional type of sedan, it will have lots of space inside and more curvature so it means a lot.”
Praised at the time as one of the most beautifully rendered EV concepts, the Prophecy is today one step closer to reality. A production version of the concept is expected in late 2021, possibly as the next-generation Ioniq, SangYup Lee, Hyundai Senior Vice President and Head of Hyundai Global Design Center, tells AutoExpress.
Right now, Hyundai is looking to bring the Hyundai 45 SUV concept to production, which should happen later this year. Up next is the Prophecy, which will share the EV skateboard platform and the “pixel lamp lights” with the 45, as they were shown on the concepts.
Otherwise, they will not bear many similarities, because Hyundai is looking to eschew to “Russian doll approach” favored by most carmakers, whereas entire families of cars are linked by the same general design, with small modifications. Hyundai aims to offer consistency in detail, particularly through the “pixel lamp lights.”
As Lee puts it, Hyundai is looking to making its next family of EVs resemble chess pieces, where each is different in function and form, but together they make sense. The goal of that would be to cater to the needs of every segment of the market in a very personalized fashion.
“The 45 is more inspired by the 1970s, but a more modern SUV style that’s more mainstream. The Prophecy is inspired by the 1930s streamlined era,” Lee explains. “The Prophecy is a future sedan – but not a traditional type of sedan, it will have lots of space inside and more curvature so it means a lot.”
Google News