Hyundai Lines Up for the Geneva Auto Show

In 2010, South Korean manufacturer Kia was one of the most active players on the market. This year, a much quieter one by comparison in terms of new car launches, will be a year dedicated to firmly embed the Kia brand in the minds of the consumers.

The second chance Kia will get to do this, after the North American International Auto Show, will be the auto show in Geneva, the first of the year and one of Europe's largest. Kia will be attending the show with a complete lineup of models, detailed today by the auto maker.

To be shown under the new Thinking. New Possibilities slogan, Kia's presence in Geneva will be spearheaded by the i40 (world debut), a model targeted at the premium segment of the market. The model will go on sale this June.

“The evolution of the brand is also evidenced in the unique design aesthetic of Hyundai’s form language ‘fluidic sculpture’, which gives the i40 an innovative and attractive silhouette around a spacious and luxurious interior,”
says Kia.

Joining it will be the new Veloster (European debut) and the Curb concept, a compact Urban Activity Vehicle (UAV) with Blue Link telematics.

Alongside the cars, Kia will also be showcasing Blue Drive eco-focused program, which comprises the BlueOn and ix35 FCEV.

autoevolution will be attending the 2011 Geneva Motor Show, so stay tuned for some real up close and personal shots of the vehicles, as well as for first-hand details of the motorized contraptions presented at the event.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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