“Our world-class technology and dedication to quality management made it possible to create the new Grandeur, making it the leading premium sedan of our times. The new Grandeur will meet every functional and emotional need of our customers,” said Mr. Yang.
The Grandeur is styled using the carmaker’s “Grand Glide” concept, creating an image of “powerful, elegant flight." The new sedan comes with a choice between two fuel-efficient gasoline engines. The first is a new Lambda II 3.0 GDI, developing a 266 hp and a fuel economy of 11.6 km/l (about 27 mpg). The second engine in the range is the 198 hp Theta II 2.4-liter GDIm which is rated at 12.8 km/l (30 mpg).
The car boasts a number of high-tech safety systems including VDC (Vehicle Dynamic Control), VSM (Vehicle Stability Management), TPMS (Tire Pressure Monitoring System) and ESS (Emergency Stop Signal). A nine-airbag system, including a driver’s knee airbag, comes as standard in every trim level. The new Grandeur seeks to further reduce neck injuries resulting from rear-end crashes by employing a new seat back-structure system.
Among the systems developed for the car is Advanced Smart Cruise Control, which automatically keeps a set distance from a car ahead and even provides automatic stop and restart functions in response to traffic flow.
The Korean carmaker aims to sell 100,000 Grandeur units this year, of which 80,000 in the domestic market and 20,000 outside of Korea. The model will be priced between SKW311.2 million to SKW390.1 million (approximately US$ 27,960 to US$ 35,049, based on the current exchange rates).
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