The joy ride continues, as the automaker was named Carmaker of the Year by AM Magazine from the UK. The jury led by AM Editor Jeremy Bennett awarded Hyundai despite serious competition like Ford, Land Rover, Jaguar or Kia. The ceremony was held in Birmingham.
Jeremy said: “With the newly-opened factory in Eastern Europe pumping out high quality vehicles and dealers selling them at the right price to a consumer base looking for alternative motoring choices, it was only a matter of time before Hyundai entered the mainstream”.
Presenting the award, Sky News Today presenter Dermot Murnaghan said: “It has been an amazing year for Hyundai, with a model mix that allowed dealers to take full advantage of the Government scrappage scheme. This is allied to a consistent message and support to its dealers, which had provided the brand with a fantastic start to 2010”.
Hyundai’s UK managing director Tony Whitehorn said; “We’re delighted to win Carmaker of the Year. We have doubled sales and strengthened our retail network. 2010 is set to be a very promising year for us and this award proves we are a brand that people are noticing.”
He continued by saying: “We are about to launch our new ix35, which is set to become our flagship model in the UK which will further increase awareness of our brand. Everyone in the company has worked very hard the last few years in making our brand appeal to a wider audience”.
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