Hyundai Genesis Coupe in Forza Motorsport 3

The American division of Hyundai announced that gamers will get to experience driving the 300 hp Genesis Coupe in the digital world, as the car is featured in "Forza Motorsport 3," exclusively on Xbox 360.

"Genesis Coupe's participation in 'Forza Motorsport 3' will raise Hyundai's awareness with driving enthusiasts and the very important youth segment," said Joel Ewanick, vice president of Marketing at Hyundai Motor America. "The mission for Genesis Coupe was to create a pure performance car and for it to appear in such a realistic racing simulator is awesome."

Hyundai also announced that it will also be giving a free downloadable vehicle package on Xbox LIVE on November 17, 2009. The package will include the Rhys Millen Racing Red Bull Hyundai Genesis Coupe, HKS Genesis Coupe and a one of a kind Genesis Coupe.

"It is exciting to have your own car in a video game. I was very impressed with the realism of the game with things like hood pins and exhaust outlets showing up in precise detail,"
says Rhys Millen, driver of the Red Bull Hyundai Genesis Coupe race car and founder of Rhys Millen Racing. "The Turn 10 game developers were very accurate in portraying the driving experience as well. For example, changing tires alters the handling of the car just like in the real world."

Furthermore, the Hyundai Genesis Coupe will also boast its own race series within the Career mode of the game. The carmaker is also developing an online photo and video upload contest for "Forza" gamers who can show off their best in-game photo and video of the Genesis Coupe in action.
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