According to market research firm Polk, this is due to outstanding products such as the new Accent. The internal rivalry between Hyundai and Kia has resulted in some excellent sedans, which are also well priced, better to look at than ever before and comprehensively covered by insurance. We’re not saying they make the best cars on the market, but that’s what the vast majority of new car buyers want in this day and age.
Polk says that the biggest obstacle facing the South Korean carmaker is adding a pickup to its range and a lack of focus in the brand image department, as Hyundai’s range, which includes one end the US$12,445 Accent and at the other the US$58,900 Equus, looks a bit multifaceted.
“The OEMs' success is not heavily skewed to one make; Hyundai and Kia are both thriving. Each of these makes is among the top ten when ranked on either pure new vehicle registrations or year-over-year percent change in new registrations. In fact, the Hyundai make now ranks number six on new vehicle volume, outpacing Dodge, though only by a hair,” Polk says.
It’s still unclear how Hyundai will do in the future, with its American automakers starting to clean up their act, but the South Korean company’s plan of staying focused on the product might work out in the end.
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