The app will be launched as a series of videos showing famous retired footballers taking on football challenges while surrounded by Hyundai models. For the iPhone owners, the fun part of the app will consist of a game where you will be asked to score points by flicking footballs into the open boot of a Hyundai ix35. Of course, the game is much larger, but we'll let you discover it on your own.
“This March Hyundai embarked on the next stage of its brand evolution with the launch of a new brand positioning and a new strap line: New Thinking. New Possibilities. This positioning demonstrates how we as a brand think differently and how we are constantly looking for new ideas in all areas of the business for the benefit of our customers,” said Andrew Cullis, Hyundai UK marketing director.
“For us, converting a successful piece of creative into an engaging game is a new way of connecting consumers with our brand. It is a great example of us developing content for use in multiple communication channels.”
In an attempt to further advertise the app, Hyundai took, as said, famous retired footballer and made them take part in a live recreation of the app. The two footballers, Ian Rush and John Barnes, were refereed by fitness instructor Carly Cole.
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