Photo: Hyundai
The car business in Europe is going really badly. A deepening economic crisis and the lack of strong, decisive action from the governments has resulted in a major sales slowdown. March figures showed we’re down to the level 14 years ago, in 1998.
But Hyundai defied the odds in the third quarter of the year, when they sold 114,571 cars, 12.5 percent more than in the same period a year ago.
This puts them well ahead of the overall market, which shrank 7.3 percent. However, they still have a way to go before they can challenge their real rivals, Volkswagen.
"Hyundai cars are designed, engineered and manufactured in Europe for Europeans - our performance in quarter one demonstrates how well this strategy is working," commented Allan Rushforth, COO of Hyundai Motor Europe.
"Another European car, the New Generation i30, has just gone on sale and we expect this new model to drive us towards our market share goal of 3.5% by the end of 2012."
This puts them well ahead of the overall market, which shrank 7.3 percent. However, they still have a way to go before they can challenge their real rivals, Volkswagen.
"Hyundai cars are designed, engineered and manufactured in Europe for Europeans - our performance in quarter one demonstrates how well this strategy is working," commented Allan Rushforth, COO of Hyundai Motor Europe.
"Another European car, the New Generation i30, has just gone on sale and we expect this new model to drive us towards our market share goal of 3.5% by the end of 2012."
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