Despite having left the bulk of the economic problems behind it, the European automotive market isn’t really picking up speed. However, Kia and Hyundai have adapted very well to the conditions and could end the year with a better than expected result.
According to Automotive News
, Hyundai expects to sell 405,000 vehicles in Europe this year, higher than its earlier target of 400,000. Kia is doing even better, having announced a new target of 293,000 units sold, compared with its previous goal of 285,000.
In the first eight months of this year, Hyundai sales in Europe increased by 9.1 percent to 254,819 cars, making it the third best-selling Asian brand in Europe. At the same time, Kia followed with an increase of 3.7 percent to 175,806 vehicle sales.
"We should carry out aggressive marketing so that new strategic models for Europe will drive European sales,"
Chung Mong-koo, chairman of Hyundai Motor Group, was quoted as saying during his visit to Europe.