Hybrids to Make Half of Lexus Australian Sales

With people’s acceptance of hybrid technology into their every day life, Lexus Australia CEO Sean Hanley thinks that every second vehicle they will sell on the local market will be a hybrid.
Lexus ES 300h 1 photo
Photo: Lexus
“Hybrid will be 50 per cent of our sales … within five years,” Hanley says, “and the reason I say that is because our strategy in terms of our pricing philosophy for the market is clear: hybrid premiums have dropped.”

The Lexus ES will launch next month in Australia, and the 300h model will be AU$2,000 cheaper than the gasoline powered ES 350, making the automaker forecast 60:40 sales split in favor of the greener one.

With the introduction of the ES 300h and GS 300h in Australia, Lexus will have seven hybrids in their lineup, making it the country’s leader in the green segment.

Full story at CarAdvice
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