autoevolution
Car video reviews:
 

Husqvarna Sold 32% More Motorcycles in 2015, Smashed Its Previous Record

Husqvarna is most likely making preparations for a big party after announcing record sales for 2015 and a growth that was impossible to even dream about only a few years ago. Almost left for dead by BMW by the time KTM bought the company, Husqvarna is today more lively than ever and sells more bikes than it did before.
Husqvarna 701 Supermoto 4 photos
Husqvarna 701 SupermotoHusqvarna MX rangeHusqvarna 701 Enduro
Arriving under the KTM umbrella, it was only a matter of time until the Mattighofen magic would begin to work. KTM CEO Stefan Pierer is not a man that makes too many mistakes when it comes to business (if any at all), even though some of his moves may seem a bit questionable at times.

Pierer first declared that Husky would drop road-going models, but reconsidered his position pretty quickly, understanding the brand's potential and the fact that there still were Husqvarna fans out there, waiting for the dawn of a new era for the historic Swedish manufacturer.

Husqvarna sold 21,513 units in 2015, a whopping increase over the 16,337 motorcycles that reached final customers in 2014. In absolute terms, Husky's sales grew by 32 percent in 2015, and this also means a bigger turnover.

We don't have full data from Husqvarna, but the 2015 turnover increased in 2015 by a massive 41 percent. Drawing nearer double the year-ago figure, we begin to understand how much KTM's administration means for a brand that was close to disappearing into oblivion only years ago.Husky's return to life was kickstarted with KTM blood
Some might argue that the current Husqvarna line-up is nothing more than a bunch of KTM machines painted in white blue and yellow, but this is just an exaggeration.

KTM admitted that Husky would be using massive input from Mattighofen at first, but calling these bike rebranded KTMs is a tad too much.

Anyway, it appears that the strongest growth arrived from the North American markets, and this proves that KTM's efforts to establish a strong dealership network in the US and Canada paid off in full.

We can estimate that the sales for Husqvarna will be on the rise for at least 2016, thanks to the sales of the two new 701 machines, the 701 Enduro and 701 Supermoto. For 2017, Husqvarna is said to introduce the 410 Svartpilen and 401 Vitpilen road-going motorbikes which will also drive the sales further.

 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories