Photo: Lamborghini
The Lamborghini Huracan sales numbers are in and we are looking at a new record for the Raging Bull here. The V10 supercar has managed to convince 3,000 customers in only ten months of presence on the market, with 1,000 of these coming from the US.
As a comparison, the Gallardo, which was Lamborghini’s best-seller by far, managed to hit just over 14,000 sales over one decade. Yep, the Huracan managed to achieve more than double, but this isn’t entirely relevant, since the freshness of the model has obviously influenced its sales.
First of all, the interest for Sant’Agata Bolognese’s latest model is obviously sky-high, while the marketing efforts were nothing short of a riot. Thus, we’ll have to wait and see how the supercar performs once it actually settles in on the market. Still, given its stellar styling and the fact that it is undoubtedly much easier to drive than any Lamborghini before it, the future looks bright (or should we say Verde Mantis?).
Speaking of marketing, here’s what Lamborghini had to say on the matter: “In the Americas we worked together with our dealer partners to outline their launch outreach strategy from a new perspective. How to make their events and communications bold yet welcoming. As a result, we are watching a success story unfold. As the Huracan arrives in-market, consumers are anxiously waiting to experience this vehicle which is a direct result of these targeted events,” Alessandro Farmeschi, the company’s COO said.
For 2014, the Italians plan to hit a sales target of 3,600 units. Nonetheless, various rumors indicate that Lamborghini sees a possible drop for the global markets in the future, with unrest in the Middle East being one of the main factors here.
In an era when Ferrari struggles to decide between capping annual sales to 7,000 or 10,000 units, Lamborghini’s potential increase to about 50 percent of that is an important move - the Raging Bull has always been a more hermetical choice.
First of all, the interest for Sant’Agata Bolognese’s latest model is obviously sky-high, while the marketing efforts were nothing short of a riot. Thus, we’ll have to wait and see how the supercar performs once it actually settles in on the market. Still, given its stellar styling and the fact that it is undoubtedly much easier to drive than any Lamborghini before it, the future looks bright (or should we say Verde Mantis?).
Speaking of marketing, here’s what Lamborghini had to say on the matter: “In the Americas we worked together with our dealer partners to outline their launch outreach strategy from a new perspective. How to make their events and communications bold yet welcoming. As a result, we are watching a success story unfold. As the Huracan arrives in-market, consumers are anxiously waiting to experience this vehicle which is a direct result of these targeted events,” Alessandro Farmeschi, the company’s COO said.
The general context
Not only has the Huracan seriously outperformed the Gallardo, but the 3,000 units are more than Lamborghini has ever managed to sell per year - the company’s record dates back to 2009, when the Raging Bull pushed 2,430 cars.For 2014, the Italians plan to hit a sales target of 3,600 units. Nonetheless, various rumors indicate that Lamborghini sees a possible drop for the global markets in the future, with unrest in the Middle East being one of the main factors here.
In an era when Ferrari struggles to decide between capping annual sales to 7,000 or 10,000 units, Lamborghini’s potential increase to about 50 percent of that is an important move - the Raging Bull has always been a more hermetical choice.
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