If you haven’t seen the Lexus CT newest commercial then check it out and then return here to see how the magic was done.
Creating optical illusions such as these ones in the video require special techniques to stretch a poster over one or multiple surfaces, angle calculations and finding the perfect spot from where you will see the right image.
The company that made the ad had to print huge posters and then stick them to the pavement and buildings, after which artists had to paint some fine details over them according to light conditions in order for them to look as natural as possible.
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