Horex in Insolvency, Still Has Hopes

It looks like the financial crisis is still giving certain motorcycle manufacturers a lot to deal with, especially those who produce expensive bikes. According to visordown, German makes Horex has just applied for insolvency over the low sales figures.
Horex VR6 Roadster 1 photo
Photo: Horex
A brand which was revived only a short while ago, Horex has started to manufacture two basic models, the VR6 Roadster (pictured above) and the VR6 Classic, later joined by a special, limited edition Café Racer 33 model. Back in the market in 2010, Horex’ efforts to deliver top-notch bikes with shorter waiting time made us think that business was booming, but it turns out that the sales were rather on the low side.

Judging by the price tags of similar machines which are slotted as luxury products, Horex’ machines were fairly affordable, at least to people for whom spending €25,000 ($32,780) on a bike was not an eccentric move. The news is even more surprising as Horex’ intriguing V6 engine was a potent 160hp unit and came with the promise of quite a blasting on-road experience.

According to the same sources, activity in the Horex’ facilities has not come to a halt, and motorcycles are still being built and sold, and salaries paid. Still, the company has filed for insolvency with the Augsburg court, but there are hopes that extra financing from new investors and an insolvency administrator could make things work in the end, so the factories are not closed down and people let go.

Wonder how will the all-new, truly luxurious €140,000 ($186,000) Midual Type 1 fare in the market. Will is share the same fate, or will it prove that the more expensive a product is, the more chances to sell it one has?
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