You’d better take a deep breath and relax because this two-minute video may change the way you look at things. From artistic photographs to paintings and ballads, there have been hundreds of ways carmakers briefly presented their entire existence. But the way Honda does it, from founder Soichiro Honda’s use of radio generator to power his wife’s bicycle to the NSX, is just amazing.
The two-minute commercial named “Paper” was launched over the weekend, during CBS Sunday NFL. Elaborate paper-flipping technique artfully tells the history of the Japanese company, and it’s the result of months of hard work. Thousands of hand-drawn and -colored illustrations from multiple artists provide the platform for an intricate journey to beautifully show past and range of mobility products.
Honda wants everybody to know they base their existence on “The Power of Dreams” philosophy. It drives the company’s Research and Development and diverse array of advanced-technology products, and to the determination to bring them to market. The unconventional approach depicted the journey and many iterations of Honda engines using paper and was entirely shot in-camera with a few scenes stitched together to create one seamless trip.
Details are carefully portrayed, with the commercial opening with weathered and sepia-like paper, and progresses to modern graph paper. To pull out the stunt, Honda commissioned Academy Award-nominated PES, the creator of some of the most widely viewed stop-motion films of all time. They used inventive camera tricks to play with perspective and dimension throughout the inspired commercial. Here are a couple of the things you can see in the video below:
“It opens with founder Soichiro Honda's use of a radio generator to power his wife's bicycle, and the story continues with Honda's development of motorcycles including a nod to winning Isle of Man TT races (1961-1967), segueing to outboard motors and then to the first CVCC vehicle. Nostalgia leads the viewer through a series of past Honda vehicle models, such as multiple generations of the Civic and Accord as well as the all-new 2016 Pilot, to F1 and Indy racing to the development of robotics and jets and numerous innovations in between. “
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