2017 will be a great year for the Honda CR-V, not only because it's a brand new model, but also because Honda prepared this awesome Super Bowl LI commercial called Yearbooks. It's filled with delicious photos of famous people before they were famous... and they are animated.
At first glance, the ad looks too simple, but the message is there, and I think it ties in better with automotive work than what Audi did. Way better!
Back in 1997, I was dealing with pimples, and Honda had just launched the CR-V. Likewise, Tina Fey wasn't a star for "Saturday Night Live." She was doing improv in Chicago. And Jimmy Kimmel didn't have tens of millions of late-night fans. He was working on a show called "Win Ben Stein's Money." But they all stuck at it and became stars.
You know me, I like everything with Stan Lee, but I never saw his yearbook picture before. I thought that guy was born with a mustache! Honda has also called on celebrities Amy Adams, Steve Carell, Viola Davis, Missy Elliott, Earvin "Magic" Johnson, and Robert Redford to introduce the all-new 2017 CR-V, 20 years after the popular SUV was first shown during Super Bowl XXXI.
"Since its introduction in 1997, CR-V has set the standard for efficiency, practicality and driving fun, becoming a customer favorite and taking the title as America's best-selling SUV over the past two decades," said Susie Rossick, assistant vice president, Honda Auto Marketing. "To celebrate the all-new, fifth-generation CR-V, we wanted to share inspiring stories that bring to life what we mean when we talk about The Power of Dreams."
Scheduled to run in the first break during the second quarter of the big game on Sunday, February 5, the automaker's new ad is 60 seconds long, and you can already watch it. However, the marketing will continue, as the brand will engage its followers by asking them to post their yearbook photos, using the #PowerOfDreams hashtag. So where do you think you'll be 20 years from now? Make sure to plan ahead.
Mihnea's favorite cars have already been built, the so-called modern classics from the '80s and '90s. He also loves local car culture from all over the world, so don't be surprised to see him getting excited about weird Japanese imports, low-rider VWs out of Germany, replicas from Russia or LS swaps down in Florida. Full profile
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