autoevolution
 

Honda Presents All-New Civic Tourer in "Inner Beauty" Campaign

When it comes to advertising, each and every automobile company tries to find the best way to make their models stand out. This is where commercials come in and we must say we've seen quite a lot of them.
Honda Civic Tourer 1 photo
Photo: Honda
This time around, we’re talking about Honda’s new “Inner Beauty” TV campaign for the company’s all-new Civic Tourer. It appears that the guys from Honda were pretty creative, Scott Dungate, Creative Director at Wieden+Kennedy London saying that “beauty is more than just the outside. Beauty also lies inside, in how something fits together and works.”

Therefore, they wanted to create a film that showed the external beauty of the car, but also celebrated the wonder of the interior and how it works.

So, it was a smart choice to link their new vehicle to such a powerful idea and present, in a 60-second spot, what the Civic Honda is all about. Underneath the sporty design, the car promises practicality and function with secret storage compartments and innovative safety features as well as new interesting additions such as Honda’s Magic Seats.

Concerning the Tourer’s performance it will be available with a super-frugal 1.6 i-DTEC engine, the first from Honda’s next generation Earth Dreams Technology range. Moreover, this particular vehicle will also feature all-new suite of innovative passive and active safety systems plus a Rear Adaptive Damper System.

If the commercial captured you and you’ve taken a liking to Honda’s Civic Tourer, know that the car will be available in the UK starting from GBP 20,265.

If you liked the article, please follow us:  Google News icon Google News Youtube Instagram X (Twitter)
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories