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Honda Opens German Training Center

Japanese carmaker Honda announced it has opened, following a 15 million euro investment, a new training centre in Erlensee, Hesse. The center will take care of training sales associates and service personnel of Honda partners across Europe. As Honda says, the main goal of the center is to strengthen the manufacturer's customer satisfaction and service.

"The Academy is not just for learning about our latest products and technologies. We have to listen to and respect each customer's individual concerns and to establish a good relationship with them, built on trust. The Academy's mission is to help every associate at Honda to learn how to serve each individual customer better," Shigeru Takagi, Honda Europe president said in a release.

"Honda is setting another standard today! In times of financial and economic crisis and a continued falling motor vehicle market, strictly following the maxim of improving customer satisfaction, the creation of the Honda Academy and this large investment here in Germany deserves admiration and respect," added Volker Lange, the Association of International Motor Vehicle Manufacturers president.

The center, whose construction began in March this year, is a 53,000 sqm facility and uses a Photo voltaic-system with Honda Soltec modules for its lighting needs.

The building comprises 12 training rooms at 12 persons each and a 120 persons plenary hall. Fourteen permanent staff members will be in charge of the training operations, with Honda expecting some 264 participants per day.
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About the author: Daniel Patrascu
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Daniel loves writing (or so he claims), and he uses this skill to offer readers a "behind the scenes" look at the automotive industry. He also enjoys talking about space exploration and robots, because in his view the only way forward for humanity is away from this planet, in metal bodies.
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