autoevolution

Honda Launches Grassroots Motorsports Initiative

The American auto racing branch of Japanese manufacturer Honda, Honda Performance Development (HPD), announced this weekend its new automotive initiative, aimed at expanding its presence in the grassroots motorsports market.

The initiative will include the development of products and services that support competition in the amateur and entry-level professional ranks, as well as integrated marketing activities aimed at increasing the popularity of Honda Racing and HPD.

"For many years, Honda enthusiasts have campaigned our products in racing series throughout the US," Erik Berkman, HPD president said in a release. "On the occasion of the 50th anniversary of the Honda brand in the United States, we are pleased to announce that we will now support those efforts directly, by introducing products and services geared toward helping our customers fulfill their racing dreams."

In words we can all understand, HPD will provide, through their initiative, racing-performance parts to Honda and Acura owners/racers. HPD has setup a direct link to its customers, called Honda Racing Line, a club targeted at licensed participants in amateur and entry-level professional racing.

"Thousands of our customers are racing Hondas or Acuras today with a need for regular access to parts," Berkman added. "A market has clearly been established for a service like the Honda Racing Line. We are pleased to provide that service, and look forward to expanding the roster of benefits and services available to Honda Racing Line members."

Racers may register for the Honda Racing Line and gain access to the parts catalogue by following this link. Additional details regarding the program will be announced throughout the year.

 
 
 
 
 

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