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Honda Inviting You to Drive the CR-Z at Essen

As the Essen Motor show approaches quickly, more and more companies are announcing interesting events. Honda is preparing to introduce an active marketing strategy at the show. The company won’t just display vehicles in order to attract customers, it will include attenders in a “hands on wheel” experience.

Of course, the campaign is centered around the CR-Z hybrid. The Japanese automotive producer will hold special drive-test sessions. As you know, Honda is aiming to demonstrate the vehicle’s dynamic potential, so drivers will be able to take a spin in the car on a special slalom course.

The fun event will take place in a space located between halls two and three. We’ll take a moment to invite you to read our review of the Honda CR-Z. You can get to virtually know the vehicle by following this link.

As a highlight beside the 300 square meters fair presentation in hall 3, every driving licence holder now has the opportunity to test the speedy hybrid sports car on a slalom course outdoors between halls 2 and 3. With 124 bhp and excellent driving behaviour, the eco-friendly sports car is perfectly suited for a dance around the pylons,” stated the press release, inviting attenders to join the action.

Getting back to the static part of the show, we must tell you that you have to be prepared for a true aftermarket feast this year, as the event promises to take the game to another level. We hope you'll enjoy the experience.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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