Honda Insight Beats Toyota Prius in UK

The undeclared war between Honda Insight and Toyota Prius continues with a new episode, this time in the United Kingdom. According to a report by Carscoop, Honda Insight managed to win the first round of the battle but only against the current-generation Prius (the new and over-discussed Prius is projected to go on sale in July).

More specifically, Honda delivered a total of 229 units since it hit the market on April 4, compared to 198 Prius models sold by Toyota. Sure, these figures might be a bit irrelevant taking into account that we're comparing an old with a new generation but, considering that we're now living in extremely difficult economic conditions, it still proves that consumers are more attracted by Honda's flagship hybrid.

Talking about prices, the Insight is priced at £15,490 (US$22,900) in the United Kingdom while the second generation Prius begins at £18,370 (US$27,100).

Toyota announced in early April that it plans to axe Prius prices in order to meet Insight standards. Furthermore, the company is also working on several cheaper hybrids, including green version of Yaris and Auris.

"We are developing a low-priced hybrid vehicle like Honda's Insight," Akihiko Otsuka, chief engineer of the redesigned, third-generation Toyota Prius, said. "We are going to compete by expanding our hybrid-vehicle lineup to smaller hybrids, in the class of the Vitz and Yaris," he said without providing details on the official launch date.

"The Auris platform was designed so it could also carry a hybrid system," Otsuka said. "By making it flexible, it can accommodate future overseas production and reduce costs."
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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