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Honda Five-Year Plan - Double Car Sales to 6-Million

Honda 1 photo
Photo: Honda
Officials from Honda Motor Co. have just announced plans to double the number of cars they sell within the next five years, raising the number of cars sold from their last fiscal years from 3.1-million to 6-million.
The announcement was made by Honda CEO Takanobu Ito, who said: "This is quite a big figure for us and there were debates over whether we should make it public, but unless we set a goal and work to figure out how we can achieve it, our business operations won't be specific [. . .] To reach sales of 6 million units, the Fit will be very important and be the leader in volume sales [. . .] In terms of volume sales, our Brio compact, which we expect to expand sales of in emerging markets, will be the next biggest."

In order to achieve this highly-ambitious goal, they will be building new plants in Mexico and Japan, which will go online in 2014 and 2013 respectively. They are also relying on the Brio, which was recently launched in India and Thailand, as well as the 10 new models they plan to introduce in China by 2016, including a diesel destined for the Chinese market in March 2014.

They will also introduce a new sports car in Japan, next year, as well as redesigned versions of many of their Acura-branded offerings, within the next three years.
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