The event covers five blocks of Times Square, marking the first time 3-D footage will be broadcast in the public space.
As part of the takeover, Honda is presenting 3-D CR-Z commercial footage on the Times Square HD Spectator screen, which is located on Broadway between 46th and 47th Street. The event also sees Sony providing 3-D Gran Turismo 5 racing simulators.
In addition to that, Maxim Magazine models is distributing copies of their special 3-D October issue and Honda is sponsoring a special performance for the N.E.R.D. hip-hop trio.
“To bring attention to the duality of sport and hybrid that the CR-Z offers, the advertising campaign relies on a bevy of nontraditional elements-like 3-D technology-to get the attention of young, potential CR-Z buyers,” said Tom Peyton, senior manager of national advertising, American Honda Motor Co., Inc. “This 3-D experience in Times Square uniquely integrates advertising, gaming and music into a single, memorable event.”
The Times Square CR-Z event runs from 10:00 am to 6:00 pm EST, with N.E.R.D. performing at 12:30 p.m. Attendees will receive special glasses to view the 3-D CR-Z TV commercial footage.
"Attendees will have the opportunity to interact with the all-new CR-Z sport hybrid coupe. Other on-site activities include live screen printing, 3-D photo booths and prize giveaways," stated the press release.
autoevolution tested the Honda CR-Z. You can read the review here.
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