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Honda Ad Campaign for All-New Accord ‘Starts With You’

Honda has just launched its ad campaign for the new Accord, the main focus of which is ‘You’ - ‘It Starts with You’, to be precise. The 8 different ads concentrate on the fact that the new Accord has been engineered to meet one’s every day needs better than its competitors. It is touted as an advanced and sophisticated car, and it is called “the smart choice”.
According to an official Honda statement, “The Accord campaign highlights numerous new technologies that enhance the model’s dynamic driving experience, as well as, the styling cues that improve visibility and efficiency.” The statement was completed by Mike Accavitti, Vice President of Automotive Marketing at American Honda Motor Co. : “The new Accord excels in all areas that are important to the midsize buyer so we created an emotionally engaging launch campaign that delivers that message while showing what makes Honda different from the competition and the smart choice.

Honda will begin airing the ads on TV as of next week. If you want to see the other 7 ads, check out Honda's official Youtube channel playlist.
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