Highlights of the 2014 MINI Cooper Launch in LA

2014 MINI Cooper Launch Highlights 1 photo
Photo: Screenshot from Youtube
The 2014 MINI Cooper had a great reception at its official launch in LA this week. The marketing geniuses from MINI USA decided to throw a party for this one time event, MINI style.
Said and done! A couple of movie stars were invited, guests arrived on a double-decker flown in from London, cocktails were served, music was played (live!) and the world got to meet the new MINI.

Everything went according to plan and the whole thing turned out a success, just as it was supposed to be. Everyone loved the new car, celebrities included.

Just as a quick reminder, the new 2014 MINI Cooper marks the 3rd model since BMW took over the British brand and comes with a plethora of new functions and brand new engines, whilst keeping the MINI spirit alive. The new cars will arrive in dealerships in March next year.

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