Taride is the former President of Hertz Europe. His responsibilities have now been expanded to lead the company’s Asia and Pacific car rental and leasing business in addition to the ones in Europe, Africa and the Middle East. Taride will also have to develop new joint business opportunities with the car rental and equipment rental operations worldwide.
"Michel's ability to consistently deliver strong financial results, and his passion for customer service, innovation and team building have been instrumental in driving the many successes of Hertz in Europe, Middle East and Africa. Michel has extensive experience and expertise in operations, sales and marketing, as well as franchise and travel industry partnership development. These will be important leadership assets for us as we grow our international business, particularly in emerging markets such as Asia, the Pacific Rim, and the Middle East," Mark P. Frissora, Cairman and Chief Executive said, describing Taride.
In October 2009 Taride made an announcement which really rang our bells. He introduced three new models to Hertz’s Fun Collection in Europe: the Lotus Exige, the Lotus Elise and the BMW Z4. However, a part of our joy was killed by another piece of information: The Fiat 500 Pink will be available at Hertz’s Dutch centers. Considering the 3 to 1 score, we’ll forgive Taride for releasing the pink oddness on Dutch streets and give him the thumbs-up.
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