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Hero Advocating Bikes Instead Public Transport

In a world where pollution and greenhouse emissions are becoming more and more problematic, seeing governments trying to convince people to use public transport is only natural. However, almost nowhere on earth public transport is as clean, friendly and convenient as advertisements and PSAs show.
Hero promotes "your own public transport" 1 photo
Photo: Youtube capture
In fact, in most countries, public transport is more of a thing you'd try to avoid because of poor schedules, crowdedness, dirt and all that comes with them, and then some. So again, seeing a motorcycle manufacturer capitalizing on these negative aspects is equally natural.

Now, in Europe and North America, a 125cc bike is suitable for a beginner, at best, and most riders who got past the learner stages would not be caught dead in the saddle of such a bike. Anyway, in Asia, where motorcycles above 250cc are already referred to as "big", things are much different, and bikes between 100cc and 200cc can be seen everywhere.

Your own public transport

Cheaper and sporting awesome fuel economy, they are the most suitable two-wheelers for these markets... and they are sold in numbers that make Western manufacturers blush in shame.

Unlike in the western markets, where getting a motorcycle is often a matter of social status, riders in India and other countries in the region see the bikes as a matter of pure functionality. Hence, the major advantage riding one brings over using public transport.

In fact, the motto of the Hero HF Dawn 100cc bike is "Your own public transport." Now, you must admit that those of you who ride smile too when you read about taking the bus to work on a summer morning. And this, again, is only natural because a motorcycle is a motorcycle, and it doesn't really matter if it's a 100cc one or a 200 hp superbike, as long as you can have fun behind its bars.

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