Photo: Scuderia Ferrari
For the oldest surviving and the most successful team in the history of Formula One, Scuderia Ferrari sure has no problem with accommodating to the new. They must have realized that most of the team’s fans rarely get the chance to experience proper F1 rubber burning, so instead of doing weekly tours in the pit they had Google Street view take over.
A digital tour of Ferrari’s Formula One garage may not be the same with actually driving one of those speed monsters on the track, but that doesn’t mean it’s not close. Especially that they managed to replicate the exact feeling one must have when he steps into the red pit for the first time. It’s all images, sounds and behind-the-scenes intel, but the way they put all pieces together is quite impressive.
Created in partnership with Shell, the online experience is not just a 360 degrees picture of the garage, mind you. You can manually navigate your way around every nook and cranny of space, just like you do when you visit a Pacific island with Google Street View.
Sure, checking out this smart marketing experience on your comp while having your morning coffee is one way to do it. But if you really want to get the best out of it, you'll need to view it on a smartphone or tablet. This way you can make use of your gizmo’s integrated accelerometer, exploring the Ferrari F1 set-up simply by moving you device around. Not geeky enough? How about squeezing your brainiac-phone into a Google Cardboard VR headset? That should do it.
As mentioned before, the virtual tour is also one through which you can learn a lot of Scuderia Ferrari’s insights, as there are 15 pull-out zones for in-depth exploration. Everything such as the engine room and pit wall, to Shell’s track-side lab and even the cockpit of Sebastian Vettel’s car are all covered.
The question is, are you locked up and good to go?
Created in partnership with Shell, the online experience is not just a 360 degrees picture of the garage, mind you. You can manually navigate your way around every nook and cranny of space, just like you do when you visit a Pacific island with Google Street View.
Sure, checking out this smart marketing experience on your comp while having your morning coffee is one way to do it. But if you really want to get the best out of it, you'll need to view it on a smartphone or tablet. This way you can make use of your gizmo’s integrated accelerometer, exploring the Ferrari F1 set-up simply by moving you device around. Not geeky enough? How about squeezing your brainiac-phone into a Google Cardboard VR headset? That should do it.
As mentioned before, the virtual tour is also one through which you can learn a lot of Scuderia Ferrari’s insights, as there are 15 pull-out zones for in-depth exploration. Everything such as the engine room and pit wall, to Shell’s track-side lab and even the cockpit of Sebastian Vettel’s car are all covered.
The question is, are you locked up and good to go?
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