Polestar's New Design HQ Looks Just Like Its Cars

The Swedish-based and Chinese-owned brand is making good use of the funds it has received from Geely. Instead of rushing with the production of the much-hyped Polestar 3, the company chose to make small steps and opened a new design studio in Sweden’s second-largest city – Gothenburg.

There, Polestar wants to put the Precept concept at the center of its future lineup and develop new models based on that intriguing and aesthetically pleasing design. Around 120 people led by Maximilian Missoni will start working towards this ambitious goal, even though existing owners of the Polestar 2 are still waiting for a couple of over-the-air updates that should bring software and range enhancements.

The design studio allows a lot of natural light to flow into the rooms of the building and looks suited to foster collaboration between the people who will decide how the next-gen Polestars will end up looking. The images show a modern yet minimalistic approach, one that reflects the company’s current and upcoming vehicles. Large glass surfaces blend with generous hallways and offices that seem to prioritize a calm and airy environment.

This becomes more obvious as we learn that the design studio is built on a former Volvo facility that first opened for business back in 1982. The company chose to make use of existing construction instead of overhauling the place from the ground up. This way, the carbon footprint was kept at a minimum. Plus, the studio is close to the automaker’s global headquarters and is situated in a forest. Clean air or unwanted noises won’t be an issue, so designers will be able to maintain a clear head while choosing what cues they can take from the Precept.

Polestar claims that the recently launched Polestar 3’s design is reflected in the look of the new design studio, which only makes prospective customers anxious because the futuristic-looking crossover is still nowhere to be seen. Production is set to start this summer, while deliveries (for China, Europe, and North America) might happen in the last three months of 2023.

Finally, Polestar should soon give us a good look at the Precept’s production version because we got a good glance at it almost two years ago. That’ll be called the Polestar 5 since the Polestar 4 is shaping up to become a true competitor in the dominated-by-style all-electric coupe-SUV category.