It’s becoming blatantly obvious that BMW is trying hard to push its Individual range forward as much as possible. The profits to be gained here are huge and all you need to do to realize that is check out how much one item from the Individual program costs. Anything you could possibly wish is attainable, but it will cost a pretty penny.
Even so, without mentioning the pecuniary side of things, the marketing team is pushing forward, this time with a short video. In it, we are presented with the most exciting colors you can get for the BMW 4 Series Gran Coupe. We’re not the ones saying that, BMW is.
According to the carmaker, if you really want to stand out from the crowd, you have to choose one of these. The first choice is Frozen Bronze Metallic, an option that costs no less than €3,300, which is already pretty spicy.
Then comes Santorini Blue uni, a unique paint finish that isn’t even listed on BMW's online configurator, being available only on special request. The price is most likely more than €3,300.
The same could be said about the next candidates in line, such as the Dakar Yellow uni, Purple Silk Metallic, and British Racing Green uni. What’s truly a shame, though, is the fact that most of the cars presented below aren’t even real, but computer-generated renderings. The Frozen Bronze Metallic might very well be the only real car in this footage.
It doesn’t matter, though, as we’re enthralled by all of them, no matter how the colors are presented, and it’s a good thing that you get to choose from a vast array of possibilities and step out of the ordinary blue, black and gray the Germans typically offer.
Either way, there’s still a good side to all of this. That’s because you can get all of these expensive and beautiful paints on any model you want, be it a 420d or a 435i. As long as you’re willing to pay, it doesn’t matter to BMW.
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