Henrik Fisker Is Starting A New Car Brand, It Will Have His Name

Henrik Fisker in 2016 1 photo
Photo: Eric Graciano, CC BY-SA 3.0/ Wikipedia
Henrik Fisker, the Danish designer that started Fisker Coachbuild in 2005 and turned it into Fisker Automotive, has announced it will launch a new namesake automotive brand.
While this situation might appear unusual, let us give you some context. Mr. Fisker started a car company named after him, but it had financial issues after a few years, and he eventually resigned. Once he left Fisker Automobiles, Henrik started HF Design, a company that focuses on what he does best.

Eventually, Fisker Automotive traded hands and had its name changed after being bought by the Wanxiang Group, which happened because the Danish designer kept his rights to the name of the brand.

The rebirth of the company will be based on the old extended-range electric vehicle. The name of the brand is Karma, and it has recently revealed its first model, the Revero, which a mildly restyled Fisker Karma. Mr. Fisker had nothing to do with the changes, as he left the company three years ago.

After stepping down from the company he founded, Fisker designed luxury boats, which is something that he still does from time to time. However, he was involved in several projects, but they were commissioned by third parties, including Galpin Auto Sports.

Eventually, Mr. Fisker became a partner in VLF Automotive, which is the renamed VL Automotive, a company founded by Bob Lutz and billionaire Gilbert Villareal. This year, it will show the VLF Force 1, which is Dodge Viper-based creation.

The latest project that he has put his name on is Fisker Inc. In an interview with Bloomberg, the Danish designer stated that the company would reveal an all-electric vehicle in the second half of next year. The model will be a premium car that will be “a spiritual successor” of the Fisker Karma.

Fisker also stated that he had been working in secret on this project for the last two years, so that his company could access the latest technologies from the world of batteries and electric motors. Now, Henrik Fisker claims that his business has “access to technology that nobody else does,” without providing further details on the matter.
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About the author: Sebastian Toma
Sebastian Toma profile photo

Sebastian's love for cars began at a young age. Little did he know that a career would emerge from this passion (and that it would not, sadly, involve being a professional racecar driver). In over fourteen years, he got behind the wheel of several hundred vehicles and in the offices of the most important car publications in his homeland.
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