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Heineken’s Pop-Up City Lounge Brings Out The Party Designer in You

As part of their Open Design Explorations, a series of design projects to explore future vision of nightlife design, Heineken has recently released a video of this year’s project. Called the Pop-up City Lounge, it’s a cool space full of cutting-edge design features built behind the corrugated iron shell of two forty-foot shipping containers. Launching at the London Design Festival, last Thursday, the brewer will take it on a global city tour.
Heineken’s Pop-Up City Lounge 7 photos
Photo: http://www.contemporist.com
Heineken’s Pop-Up City LoungeHeineken’s Pop-Up City LoungeHeineken’s Pop-Up City LoungeHeineken’s Pop-Up City LoungeHeineken’s Pop-Up City LoungeHeineken’s Pop-Up City Lounge
Built on a kick-off research made by the company’s fans from across the world, who uploaded their ideas on Instagram, and designed by a group of worldly design talents from Mexico City, Singapore, Warsaw and New York, the project is what you’d call an authentic bar on wheels, if you want.

The beer maker claims the creative journey combined ideas from different continents, from architecture, fashion, product, and all other sorts of design. Among other unique ideas, the Lounge features intricate “conversation cocoons,” delicately blended beer “hoptails,” and drinks served in trays constructed from ice. As to why the structure was made from two shipping containers, the company claims they chose this design to make traveling easier for their global tour.

Launched last Thursday, at London Design Festival the Pop-up City Lounge was open for four days before it left on its global city tour. This means, if you’re lucky enough, you might even find the strange containers passing by your house.

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