HD Pink Label Collection Raises $370,000 for Breast Cancer Support

In the first six months since its launch in January 2010, the Pink Label Collection from Harley-Davidson has generated $100,000 in proceeds for the Breast Cancer Network of Strength. Now, more than a year later, the company announced it is donating $370,000 to organizations that support those who are affected by breast cancer.

The idea for the Harley-Davidson Pink Label Collection was inspired by women who have been affected by breast cancer and is designed to help support them.

A portion of the proceeds from the sale of every item in the Pink Label Collection during 2010 helps fund the YourShoes 24/7 Support Center, which is administered by the national non-profit Y-ME National Breast Cancer Organization (previously known as the Breast Cancer Network of Strength).

"Harley-Davidson and its dealers are proud to make this donation to the Y-ME National Breast Cancer Organization," said Patrick Smith, Harley-Davidson Vice President and General Manager of General Merchandise. "Pink Label is our most successful new women's MotorClothes product launch ever and we could not be more pleased that it is helping support counseling efforts and peer support for those affected by breast cancer."

The Pink Label Collection, which includes a focused assortment of MotorClothes women's riding gear, apparel and accessories in popular styles and unique graphics, has been successful for a combination of factors, according to Smith.

"We believe that the success comes from the popularity of the styles and the deep commitment to this important cause," Smith said. "Harley-Davidson customers, dealers and the communities have embraced the Pink Label Collection to help support those facing the struggle of breast cancer."