Photo: Screaming Eagle
Harley-Davidson has won the lawsuit with the Canadian company Screaming Eagle, CMG informs. Since you’re smart, you don’t exactly need me to tell you that the court battle revolved around the very “Screamin’ Eagle” brand, apostrophes and the like.
For most of the riders around the world, Screamin’ Eagle is almost automatically linked with the performance parts and clothing/apparel line Harley-Davidson has been selling all these years. Still, a Canadian company by the name of Screaming Eagle has owned a trademark for manufacturing and selling leathers in the past two decades or so.
You’ve probably already guessed that the brand name was at the heart of the legal battle, but it was not the MoCo who sued the Canadian manufacturer, as most of you might have thought, but the other way around. Screaming Eagle filed a lawsuit against Harley, under the allegations that MoCo’s Screamin’ Eagle branded clothing sold in H-D dealerships hurt its business and confused their customers.
Last week, the Federal Court of Canada ruled against Screaming Eagle’s allegations, and granted Harley-Davidson permission for continuing to use the apostrophe brand. The Court also mentioned that there was no proof indicating that H-D used the brand in bad faith. The source also adds that the Court found evidence that Screaming Eagle actually sold H-D-trademarked clothing.
No info on the financial outcome of the lawsuit has emerged at the time of writing, but I kind of doubt that the Milwaukee manufacturer will simply grin and walk away from this without some compensations… So watch out for the tricky apostrophe next time you plan on buying leathers!
You’ve probably already guessed that the brand name was at the heart of the legal battle, but it was not the MoCo who sued the Canadian manufacturer, as most of you might have thought, but the other way around. Screaming Eagle filed a lawsuit against Harley, under the allegations that MoCo’s Screamin’ Eagle branded clothing sold in H-D dealerships hurt its business and confused their customers.
Last week, the Federal Court of Canada ruled against Screaming Eagle’s allegations, and granted Harley-Davidson permission for continuing to use the apostrophe brand. The Court also mentioned that there was no proof indicating that H-D used the brand in bad faith. The source also adds that the Court found evidence that Screaming Eagle actually sold H-D-trademarked clothing.
No info on the financial outcome of the lawsuit has emerged at the time of writing, but I kind of doubt that the Milwaukee manufacturer will simply grin and walk away from this without some compensations… So watch out for the tricky apostrophe next time you plan on buying leathers!
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