Photo: Harley-Davidson
Harley-Davidson’s sales in the Q3 of 2014 and in the first 9 months of the year are better than the figures recorded last year, a press release sent out to the media mentions. Harley stock owners have good reasons to celebrate as during the first 9 months, diluted EPS (earnings per share) rose 20.1 percent to $3.52 (€2.78) compared to the year-ago period.
Unit sales rise, so do revenues
Through the first three quarters of 2014, Harley-Davidson has sold no less than 220,850 motorcycles worldwide a slight increase over the 214,964 units sold to final customers in the same period in 2013. When it comes to the Q3 alone, worldwide dealers sold 73,217 bikes compared to 70,517 in the same period last year. 50,167 of these bikes have been sold in the US alone, 3.4% more than the sales in the year-ago period.
This leaves up with 23,050 Harleys sold in the international markets in the third quarter of 2014, also slightly up from the 21,988 units sold through the end of September 2013.
The MoCo’s consolidated revenue through 9 months is 6.8% higher than the similar figure of 2013, while the net income wet 16.9 percent up this year. “Diluted earnings per share were $0.69 (€0.54) for the quarter, net income was $150.1 million (€118.5 mil) and consolidated revenue was $1.30 billion (€1.02 billion) compared to diluted EPS of $0.73 (€0.57), net income of $162.7 million (€128.5 mil) and revenue of $1.34 billion (€1.05 billion) in the year-ago period,” Harley reports.
While the success of the Street models is guaranteed in the Asia Pacific region, it will most likely not be the case in the aforementioned two areas, at least not at such a scale. That is, because Harley’s demographic has always been different from the customer pool of these India-made, smaller-displacement machines.
While Q3 sales in international markets were up 12.8 percent in the Asia Pacific Region, 1.7 percent in the EMEA Region and 7 percent in the Latin America Region, the figures are down 5.8 percent in Canada. Likewise, when it comes to the sales in the first 9 months in international markets, figures bettered with 1.9 percent in the U.S., 11% in the Asia Pacific Region, 5.9% in the EMEA Region and 1.2 percent in the Latin America Region. For Canada they went down with 11.4%.
So far it’s clear that Harley-Davidson retains the leading position in the US, and this will definitely not change in the final quarter of 2014. Remains to be seen how will MoCo’s position evolve in 2015, though no major changes are expected. Milwaukee also mentions that the reintroduction of the Road Glide models received a very warm welcome, though no particular figures have made it to the media. Still, Road Glide fans around the world have definitely cheered to the news and frankly, so did we.
Through the first three quarters of 2014, Harley-Davidson has sold no less than 220,850 motorcycles worldwide a slight increase over the 214,964 units sold to final customers in the same period in 2013. When it comes to the Q3 alone, worldwide dealers sold 73,217 bikes compared to 70,517 in the same period last year. 50,167 of these bikes have been sold in the US alone, 3.4% more than the sales in the year-ago period.
This leaves up with 23,050 Harleys sold in the international markets in the third quarter of 2014, also slightly up from the 21,988 units sold through the end of September 2013.
The MoCo’s consolidated revenue through 9 months is 6.8% higher than the similar figure of 2013, while the net income wet 16.9 percent up this year. “Diluted earnings per share were $0.69 (€0.54) for the quarter, net income was $150.1 million (€118.5 mil) and consolidated revenue was $1.30 billion (€1.02 billion) compared to diluted EPS of $0.73 (€0.57), net income of $162.7 million (€128.5 mil) and revenue of $1.34 billion (€1.05 billion) in the year-ago period,” Harley reports.
Asia Pacific Region up, Canada down
It is definitely not surprising to see that the Asia Pacific sales recording the biggest rise around the world in Harley’s books. After the introduction of the all-new liquid-cooled Street 750 and Street 500 machines, they have started selling in their place of origin namely, India, which is a huge market. Subsequently the smallest Harleys have spread in other markets, with the Western and North American ones up next.While the success of the Street models is guaranteed in the Asia Pacific region, it will most likely not be the case in the aforementioned two areas, at least not at such a scale. That is, because Harley’s demographic has always been different from the customer pool of these India-made, smaller-displacement machines.
While Q3 sales in international markets were up 12.8 percent in the Asia Pacific Region, 1.7 percent in the EMEA Region and 7 percent in the Latin America Region, the figures are down 5.8 percent in Canada. Likewise, when it comes to the sales in the first 9 months in international markets, figures bettered with 1.9 percent in the U.S., 11% in the Asia Pacific Region, 5.9% in the EMEA Region and 1.2 percent in the Latin America Region. For Canada they went down with 11.4%.
So far it’s clear that Harley-Davidson retains the leading position in the US, and this will definitely not change in the final quarter of 2014. Remains to be seen how will MoCo’s position evolve in 2015, though no major changes are expected. Milwaukee also mentions that the reintroduction of the Road Glide models received a very warm welcome, though no particular figures have made it to the media. Still, Road Glide fans around the world have definitely cheered to the news and frankly, so did we.
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