autoevolution
Car video reviews:
 

Harley-Davidson Releases Slower 2016 Sales

Milwaukee motorcycle maker Harley-Davidson has released its fourth quarter and full-year 2016 sales. And, surprisingly, they are a bit lower compared to 2015.
Harley-Davidson Milwaukee-Eight 1 photo
The fourth quarter 2016 diluted EPS increased 22.7 percent to $0.27 compared to $0.22 in the same period of 2015. In the fourth quarter of 2016, net income was $47.2 million on consolidated revenue of $1.11 billion versus net income of $42.2 million on consolidated revenue of $1.18 billion in the year-ago period.

Full-year 2016 diluted EPS increased 3.8 percent to $3.83 compared to diluted EPS of $3.69 in 2015. Full-year net income was $692.2 million on consolidated revenue of $6.0 billion versus net income of $752.2 million on consolidated revenue of $6.0 billion a year ago.

“The global competitive environment remains intense, but our 2016 results demonstrate that our increased investments to drive demand and bring impactful new products to market are working,” said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc. “We are energized by our resolve to compete and win in the U.S. and in major international markets. Our market share performance gives us great confidence in the strength of our long-term strategy.”

However, for the full-year 2016, worldwide H-D retail motorcycle sales went down by 1.6 percent compared to the previous year. United States retail sales decreased 3.9 percent, partly offset by international growth of 2.3 percent.

Last year, the motorcycle maker reported its best-ever retail sales results in Asia Pacific and EMEA. In the 601+cc motorcycle market, the company grew its number one market share position in the U.S. and grew market share in Europe. The company added 40 new dealer points internationally and reported that U.S. dealers trained more than 65,000 new riders through the Harley-Davidson Riding Academy.

The company also launched its 2017 model year lineup, featuring the new Milwaukee-Eight V-twin engine and upgraded suspension on all the Touting bikes. For 2017, Harley-Davidson anticipates full-year motorcycle shipments to be flat to down modestly in comparison to 2016. In the first quarter of 2017, Harley-Davidson expects to ship approximately 66,000 to 71,000 motorcycles.

 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories