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Harley-Davidson Posts Lower 3rd Quarter Sales for 2016

That new Milwaukee-Eight V-twin engine has to make Harley-Davidson cruisers appealable again because the first numbers for the 3rd 2016 quarter and first 9 months show slightly decreased sales. Aren’t beefy cruisers in trends anymore?
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Harley-Davidson worldwide sales in the third quarter appear to be 4.5% lower compared to the previous year’s same period. The shortage comes from a weak U.S. industry, as the company’s sales in the region were down 7.1 percent compared to the year-ago quarter.

Latin America is also down 7.6 percent for the 3rd quarter, while Canada is boasting with a 4.3% sales increase. Sales in EMEA (Europe, Middle East, Africa) Region were up 1.9 percent in the 3rd quarter and up 6.6% in the first nine months of the year.

“We continue to effectively navigate a fiercely competitive environment and an ongoing weak U.S. industry,” said Matt Levatich, president and chief executive officer, Harley-Davidson, Inc. “We are pleased with the positive results and the enthusiasm we’ve seen for our Model Year 2017 motorcycles, featuring the new Milwaukee-Eight engine. We are confident that the entire line-up will drive retail sales growth for the remainder of 2016 and position us well heading into the spring riding season next year.”

The company will streamline its operations in the fourth quarter of 2016, hoping its new V-twin engine fitted to the updated big cruiser range will attract more clients. The Milwaukee-Eight comes with innovative technologies that offer increased power, torque, and comfort as well as enhanced sound and better fuel economy.

“Our value as a company and as a brand is the sum of 113 years of commitment to our riders and the freedom seekers we will inspire to ride in the future,” said Levatich. “We remain intensely focused on growing the sport and delivering strong business results.”

In the fourth quarter of 2016, the company expects to ship 44,200 to 49,200 motorcycles compared to 48,149 motorcycles shipped in the year-ago period. The company continues to expect full-year 2016 operating margin of approximately 15 to 16 percent for the Motorcycles segment.

 
 
 
 
 

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